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TREND GROWTH: MAPS & TRAVEL

上升期趨勢(shì)：地圖和旅行

Maps and Travel came in strong as a trend at this fair with some booth devoted exclusively to the theme. Item include wall art, pillows, totes, tea towels, functional wall, paper and stationery, calendars, and home accessories. This trend was represented by every major brand at the show. Included were world, state, and city specific maps. The art include watercolor, hand drawn, photography, as well as more specific road maps with an artful flair using color, icons including flowers, and landmarks.

展會(huì)上，地圖和旅行是一個(gè)強(qiáng)勢(shì)的趨勢(shì)，許多展位都專門(mén)展出了這一主題。產(chǎn)品包括墻面藝術(shù)、枕頭、手提包、茶巾、功能性的墻面、紙制品和文具、日歷和家居配件。展會(huì)上，每個(gè)大型品牌都應(yīng)用了這一趨勢(shì)，包括世界地圖、州地圖和特定城市的地圖。這一藝術(shù)包括水彩、手繪、攝影，也可以是更加具體的街道地圖，以巧妙的方式使用顏色和包括花卉、地標(biāo)在內(nèi)的圖案。

TREND GROWTH: MAPS & TRAVEL

上升期趨勢(shì)：地圖和旅行

Every brand had an individual perspective on the trend incorporating their signature look. Rifle Paper, for example, is widely known for their florals and incorporated them into state map wall art. When states were represented, California, Florida, and Texas were the top 3 and of the offerings, not all states were available. Photography was making a comeback in the form of journals and wall art with inspirational sentiments.

每個(gè)品牌都以獨(dú)立的視角看待這一趨勢(shì)，融入他們標(biāo)志性的外觀。例如，Rifle Pape，將它們廣為人知的花卉融入到州地圖墻面藝術(shù)中。展出的州地圖中，加利福利亞州、佛羅里達(dá)州和德克薩斯州排在前三位，并沒(méi)有展示每個(gè)州的地圖。攝影風(fēng)格以日記本和墻面藝術(shù)的方式回歸，帶有鼓舞人心的語(yǔ)言。

TREND GROWTH: MAPS & TRAVEL

上升期趨勢(shì)：地圖和旅行

Black and white has a strong presence in this theme, which I believe is geared toward the male buyer or gift recipient. Of all the themes on display, the Maps & Travel trend

is likely to attract the masculine buyer more than any other trend presented.

Outside of the US, maps concentrated more on cities like Paris, Rome, Milan, and London

more-so than the actual country

這一主題，黑色和白色的存在感極強(qiáng)，我相信，這是面向男性買手或收禮者。在展出的所有主題中，相比于其他趨勢(shì)，地圖和旅行趨勢(shì)是最可能吸引男性化買手的趨勢(shì)。

美國(guó)之外，地圖更多地集中在巴黎、羅馬、米蘭和倫敦等城市，而不是實(shí)際的國(guó)家。

TREND GROWTH: MAPS & TRAVEL

上升期趨勢(shì)：地圖和旅行

Globes are once again a rising item more in an artful, decorative way than educational. Examples include a cork globe with coloring option and push pins from Gift Republic, and

more colorful floral versions from Two’s Company. Additionally, every state in the US has a state flower, flag, and identifying feature whether a landmark or agricultural aspect.

Art can be created based on the identifying features of the state through a little research rather than being familiar with the actual location.

地球儀再次上升，更傾向于藝術(shù)化的、裝飾性的方式，而非教學(xué)風(fēng)格。例如 Gift Republic展出的，帶有顏色選項(xiàng)和圖釘?shù)能浤救厍騼x，以及Two’s Company展出的彩色花卉版本。此外，美國(guó)每個(gè)州都有州花，旗幟和識(shí)別性特征，像是地標(biāo)或是農(nóng)業(yè)特征。

藝術(shù)風(fēng)格可以通過(guò)一點(diǎn)研究，基于州的識(shí)別性特征進(jìn)行創(chuàng)作，而非熟悉的實(shí)際地址。

★文章來(lái)自《2019紐約國(guó)際文具展分析報(bào)告》。

★點(diǎn)擊此處，查看更多報(bào)告詳情:http://www.www33hhxx.com/report/29.html

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